Pentagram's Michael Bierut Talks Brand Design & The Key To Creating Logos: GLG

Pentagram's Michael Bierut Talks Brand Design & The Key To Creating Logos: GLG

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Pentagram Design Partner Michael Bierut sits down with GLG (Gerson Lehrman Group) to discuss brand design, Paul Rand and the key to creating logos.

Michael Bierut is a partner in the New York office of international design consultancy Pentagram, where he specializes in brand identity, book design, packaging, and environmental graphics. Bierut is a senior critic in graphic design at the Yale School of Art and the cofounder of the Design Observer website. A book on this work, "How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world,” will be published this fall by Thames & Hudson and Harper Design.

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