Can We Make Tourism Better?

Can We Make Tourism Better?

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An opportunity to reflect on this year's WTM Responsible Tourism sessions and to consider how we move forward to make better tourism for travellers and holidaymakers; for destinations and for the communities who live there; and for businesses in the source markets and destinations.

For the first time since mass tourism developed international and domestic travel has been perceived as hazardous by governments, local communities and travellers alike. There is also some evidence that tourists are more concerned about sustainability, and the demand for experiential travel grows. COVID-19, climate change, biodiversity loss and racism are all issues for tourism, and the challenge of over-tourism remains, in places more acute because of raised awareness of the impacts of tourism when it ceased and the fear of tourists bringing COVID-19 with them.

What principles should inform the way we recover our industry and work to use tourism to make better places for people to live in? What role should governments play? play How do we practically make tourism better?

#ResponsibleTourism #WTMLDN #sustainabletourism

This WTM Virtual session originally took place in November, 2020.

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